Factory Benelux presents a remastered singles collection by Marcel King, best known for his sparkling 1984 club hit ‘Reach For Love’ on Factory Records, as well as the youthful vocalist on ‘Sad Sweet Dreamer’ by Sweet Sensation, a UK number one back in 1974

Reach For Love: Singles 1983-88 features both sides of the infectious electro single co-produced by Bernard Sumner (New Order) and Donald Johnson (A Certain Ratio) and released as Fac 92 in April 1984, as well as a previously unreleased demo for ‘Love To Shine’, the planned follow-up single on Factory produced by Tony Henry of 52nd Street.

The album also features ‘Hollywood Nights’, a later single cut by Marcel with Gee Bello of Light of the World, along with a rare US remix of ‘Reach For Love’ by noted New York DJ Mark Kamins, and extended dub and instrumental versions.

King was invited to record for Factory in 1983 by Joy Division/New Order manager Rob Gretton, a devotee of soul and black music, and prime mover behind the famous Hacienda nightclub. ‘Rob was a massive fan of Marcel and thought he was as good a singer as Michael Jackson,’ explains Tony Henry. Not just a gifted and plaintive soul singer, King also wrote both sides of his Factory single, ‘Reach For Love’ and ‘Keep On Dancin’, both paeans to perseverance and enduring Hacienda classics.

Alas ‘Reach For Love’ was destined to remain an underground hit rather than a chart topper. Rob Gretton blamed Factory’s disdain for conventional promotion. ‘At Factory we still basically believe that you don’t have to hype a group in any way, and that a record should success on its own. But it’s getting increasingly difficult. We put a record out by Marcel King and it’s hardly sold at all. The charts are wide open to hyping and marketing.’

Adds Bernard Sumner: ‘Marcel was an incredibly talented guy, but a tragic figure. He used to sleep in a car in Moss Side and was a bad heroin addict.’ A troubled but pioneering artist, Marcel sadly passed away in 1995 after suffering a brain haemorrhage.

The cover art is based on original sticker artwork for the Factory single. The album is also available on 180gm black vinyl.